About

Hi, I'm Francesco.

I was born and raised in Messina, Italy. I founded Smart Generation there in 2015, my first e-commerce. I haven't stopped building since.

In ten years I've run the catalogue, the infrastructure, customer care, logistics and marketing, and I've written the code for every platform I've launched. I don't hand off work I can't do myself: first I learn it, then I hire for it.

Today Smart Generation, Vendiusato, Refurbis, Missioni Umanitarie, Groovy Dance Studio and Multibot are the six platforms I run personally. Alongside them are the projects I've built for clients: founders, small businesses and professionals I've made custom websites and apps for. Always the same approach: custom code, real performance, zero templates.

Now I'm going freelance full time, so I can build for other people too. I want to put what I've learned to work for anyone who needs a serious website, built properly, that brings measurable results.

10+

Years in digital

6

Platforms of my own

+

Client projects

ME

Home base

Where to find me

Timeline

Ten years, in a few lines.

  1. 2015

    Where it started

    I founded Smart Generation in Messina. The first refurbished Apple e-commerce. Everything else grows from here.

  2. 2018

    Growth

    Order volume kept climbing. I built the first version of the custom backend that runs catalogue, content and logistics.

  3. 2020

    Structure

    I opened an AASP-certified lab: in-house technicians, warranty, a proper refurbishment process.

  4. 2022

    Expansion

    Refurbis came next: an e-commerce for refurbished tech, beyond Apple.

  5. 2023

    Marketplace

    I launched Vendiusato.com: a platform for selling used electronics, a full-stack custom SPA.

  6. 2026

    Early 2026

    I built MissioniUmanitarie.com, a non-profit site for the Efraim missions in Kenya and India, with donations through Stripe.

  7. 2026

    Spring

    I made the site for Groovy Dance Studio: a dance school, with its classes, timetables and trial-lesson booking.

  8. 2026

    Summer

    I launched Multibot.it: an AI chatbot for e-commerce and service websites, with real-time product sync and a live widget.

  9. Today

    Freelance

    I'm going freelance to build for other people too. Ten-plus years of experience, at the disposal of anyone who wants something done properly.

Want to build something together?

Drop me a line